What is NTTW?
Established in 1983, National Travel and Tourism Week (NTTW) is an annual tradition celebrating the U.S. travel community - and travel’s essential role in stimulating economic growth. This growth helps cultivate vibrant communities, create quality job opportunities, inspires new businesses and elevates the quality of life for Americans every day.
Why is Travel and Tourism Important?
Travel and Tourism are an economic engine. In 2022, U.S. direct travel spending totaled $1.2 trillion, powering communities and livelihoods across the nation.
In 2021, visitors to the state of Michigan spent $24.0 billion! This resulted in an economic impact of 298,818 jobs supported. A labor income of $12.4 billion and state and local tax revenues of $3.9 billion!
Source: “Economic Impact of Tourism in Michigan, 2021” Tourism Economics, December 2022
In fact, 68% of Americans agree travel and tourism to their region are important economic contributors to local businesses and jobs.